Serialization -- Repetition in Marketing

Here are three ways that serializing your work according to  theme, style, and content is a useful strategy for building a web presence and maintaining productivity: 

1) It relieves you from the task of waiting for new ideas to begin new work. Time wasted dreaming up new ideas is better spent honing your skills exploring one idea further. 

2)  A series encourages collectors to pursue complete sets and lets new buyers see that you're serious and prolific. It will form a visual record of your artistic progress along a particular style or theme. 

3) For the purposes of target marketing, a series of paintings is easier to align with a single niche than a collection of unrelated pieces. 






Jack Larson
http://www.zombieart.blogspot.com

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